Where To Find Free Research Papers On Marketing: A Quick Guide

If you’re looking for free research papers on marketing you should start your search at these places:

  1. Google Scholar
  2. Google Scholar is an excellent place to go for free papers, journal articles, and books on marketing and related subjects such as advertising and sales. The key to using Google Scholar successfully is knowing which keywords to search for. These keywords will connect you with articles that use them in their titles, abstracts, or that are tagged with them as keywords. Choosing the right keywords can be a bit hit or miss, so try searching with several variation of the same thing. For instance, to find articles about how effectiveness focus groups are in marketing research you could search “effectiveness of focus groups in market research”, or “using focus groups successfully in marketing” or even more generally, just “focus groups in marketing”. From your search you’ll get a list of hundreds of research papers, articles, and books, including links to free copies of them when available.

  3. Your library
  4. Your public library or school library almost certainly has subscriptions to online resource databases that can help you find free research papers on marketing. Many of these work similarly to Google Scholar, so you’ll need to use search word’s wisely, and try several variations. The advantage to using these databases is that you should have access to every article listed in search results.

    Many libraries also have back issues of research journals in print in their stacks. If you’re looking for a paper on a specific research subject, you can search archive listings for the journal. If you’re just looking for general marketing research ideas, try flipping through some volumes for topics and research approaches.

    If you’re having trouble finding what you’re looking for, ask a librarian. They can help you find the right search words, or access other resources you didn’t know.

  5. Quirk’s Marketing Research Media
  6. In addition to library and journal sources, there are a number of websites that provide free access to other kinds of marketing research papers, such as white papers. These can be helpful if you are looking for non-academic sources, such as papers put out by companies. On most of these websites you can search, or browse by subject, making finding the topic you need easy.